Mateo Smith — selected work

Fugazi: Emergency Broadcastfugazi-emergency-broadcast-5765.pngAtelier: Container Teems_atelier-container-tee_AW25.tifAtelier: Surveillance Teeatelier-surveillance-tee-7877.pngutmost ad_ms_utmost-ad_FA25.tifFugazi: Ads / Graphicsms_fugazi-ads-graphics_SS25.tifMemi’sms_memi-s_AW25.tifSteve Madden x JaNa Craigsteve-madden-x-jana-craig-6941.pngartboard 6@3xartboard-6-3x_v2.jpgLA Sparks: 30th Season Commemorative Jacketms_la-sparks-30th-season-commemorative-jacket_PRE26.tifModelo: Houston Texansmodelo-houston-texans_v2.jpg
JIDlada Grammy Nomination Dinnerms_jidlada-grammy-nomination-dinner_SS24.tifFugazi — a street shot of a figure crossing Times Square, “FUGAZI” stamped at the foot of the frame.fugazi-a-street-shot-of-a-figure-crossing-times-square-fugazi-stamped-at-the-foot-of-the-frame_v2.jpgModelo: University of Coloradomodelo-university-of-colorado_v1.jpgCorona: Sea Hear Nowcorona-sea-hear-now-3941.pngUtmost Co.utmost-co_v1.jpgA cigarette pack mockup rebranded “JJJJound 100’s” in Marlboro’s red-and-white livery.a-cigarette-pack-mockup-rebranded-jjjjound-100-s-in-marlboro-s-red-and-white-livery_v4.jpgFugazi: Emergency Broadcastms_fugazi-emergency-broadcast_FA25.tifAtelier: Container Teems_atelier-container-tee_SS24.tifAtelier: Surveillance Teems_atelier-surveillance-tee_SS25.tif“American Distress · Agony” — a gold charge-card parody with a crying mascot and the cardholder “B McFarland / Fyre.”ms_american-distress-agony-a-gold-charge-card-parody-with-a-crying-mascot-and-the-cardholder-b-mcfarland-fyre_FA24.tif
Fugazi: Ads / Graphicsfugazi-ads-graphics-6755.pngMemi’sms_memi-s_FA25.tifSteve Madden x JaNa Craigms_steve-madden-x-jana-craig_PRE26.tifAdidas mock campaign — a robed figure in white Adidas sneakers atop the Pyramids of Giza, captioned “Inspired by the past, designed for the future.”adidas-mock-campaign-a-robed-figure-in-white-adidas-sneakers-atop-the-pyramids-of-giza-captioned-inspired-by-the-past-designed-for-the-future_v4.jpgLA Sparks: 30th Season Commemorative Jacketla-sparks-30th-season-commemorative-jacket_v3.jpgModelo: Houston Texansmodelo-houston-texans-5738.pngJIDlada Grammy Nomination Dinnerms_jidlada-grammy-nomination-dinner_PRE26.tifRetro cigarette-ad pastiche — a beaming mid-century man presenting a red “Atelier” pack.retro-cigarette-ad-pastiche-a-beaming-mid-century-man-presenting-a-red-atelier-pack_v1.jpgModelo: University of Coloradoms_modelo-university-of-colorado_PRE26.tifCorona: Sea Hear Nowcorona-sea-hear-now-3227.png
Utmost Co.utmost-co-9869.pngA glossy 3D remix of the interlocking New York Yankees “NY” with a party popper spilling confetti.a-glossy-3d-remix-of-the-interlocking-new-york-yankees-ny-with-a-party-popper-spilling-confetti_v3.jpgFugazi: Emergency Broadcastfugazi-emergency-broadcast_v2.jpgAtelier: Container Teeatelier-container-tee-6191.pngAtelier: Surveillance Teeatelier-surveillance-tee-4955.pngNew Balance mock ad — a grey 990V6 sneaker shot top-down, “Built for cityscapes and mountain trails.”ms_new-balance-mock-ad-a-grey-990v6-sneaker-shot-top-down-built-for-cityscapes-and-mountain-trails_SS24.tifFugazi: Ads / Graphicsfugazi-ads-graphics_v2.jpgSteve Madden x JaNa Craigms_steve-madden-x-jana-craig_AW25.tifLA Sparks: 30th Season Commemorative Jacketla-sparks-30th-season-commemorative-jacket-7367.pngMcDonald’s golden arches on red with “Mexico” set across them — a box-logo-style riff.ms_mcdonald-s-golden-arches-on-red-with-mexico-set-across-them-a-box-logo-style-riff_FA25.tif