All You Need

I led the art direction for the 'All You Need' marketing campaign for The Vault RVA, embracing a playful, nostalgic concept inspired by the 90s trunk sale vibe. The campaign was built around the image of a car salesman’s trunk overflowing with sneakers, evoking the hustle and excitement of street-level sales. I designed life-size posters in Photoshop that showcased this quirky, larger-than-life aesthetic, creating a striking visual identity for the brand.

To further bring the concept to life, I wore an oversized suit to match the look of the salesman, reinforcing the 90s theme and adding an extra layer of humor and authenticity to the visuals. These bold designs were strategically placed along Broad Street, transforming the area into an engaging canvas that caught the attention of passersby.

The campaign quickly gained traction, generating significant buzz on social media and sparking conversations around Richmond. The unique concept and eye-catching visuals successfully drove foot traffic to the store, making it a standout success in the local scene.

Photography by Eddy Solis
Direction and Design by Mateo Smith