Memi's

Tasked with designing the logo for Memi’s, an Egyptian-themed restaurant named in honor of the client’s mother, I developed a logo that embodies cultural authenticity and elegance. The black-and-white design emphasizes simplicity and versatility, ensuring the logo remains impactful across various applications.

The central focus is a script-style font that exudes a sense of sophistication and fluidity, symbolizing the warmth and approachability of the restaurant. Below, the inclusion of Arabic script serves as a direct nod to the restaurant’s cultural heritage, grounding the design in tradition while bridging it with modern aesthetics.

Crafted entirely in Adobe Illustrator, the design prioritizes clean, scalable vector graphics to maintain sharpness and clarity in both digital and print mediums. This project showcases my ability to blend cultural nuance with modern design principles, creating a timeless and professional brand identity.