FUGAZI 

Blending satire with sophistication, I developed a series of ads using Photoshop to challenge conventional fashion norms and deconstruct streetwear through sharp cultural commentary. These designs combine bold visuals and witty messaging to embody Fugazi’s distinctive identity. The result? Provocative pieces that spark thought and conversation, staying true to Fugazi’s ethos of pushing boundaries and redefining fashion advertising

Tasked with reimagining Fugazi’s visual identity, I led the redesign process, drawing inspiration from iconic symbols like the Nintendo 64 logo and the NYC MTA MetroCard. Created entirely in Illustrator, these logos merge nostalgia and modernity, reflecting Fugazi’s innovative spirit. The designs capture the brand's essence while pushing the boundaries of conventional fashion branding.