Spec Ad for Canon

As the screenwriter, director, and video editor for a passion project with Canon, I created a visually stunning and emotionally resonant commercial titled Work by Day, Dream by Night in just seven days. The piece explores the universal experience of feeling unfulfilled during the day and finding joy in creative pursuits during our free time.

Through thoughtful attention to detail and a strong focus on art direction, I crafted a powerful narrative that captures the fulfillment found in creative expression. This project allowed me to showcase my ability to bring a cohesive vision to life through storytelling, visuals, and design.

Work by Day, Dream by Night reflects my dedication, creativity, and growing technical skills. I’m excited to continue collaborating with brands to create meaningful content that resonates with audiences and inspires them to pursue their passions.

Created by Mateo Smith

Executed by Mario Smith-Mena