Tasked with creating a comprehensive signage system for Corona’s activation at Sea Hear Now, a premier music and surf culture festival in Asbury Park, New Jersey. I developed a custom Corona Lime Lounge identity by designing a lime icon lockup with the Corona logo, establishing the visual foundation for the entire activation.
From there, I built welcome signs, drink menus, 21+ age verification signage, and wayfinding graphics that created a cohesive brand experience throughout the festival footprint. The design system incorporated a signature wave theme we developed at Cogent for Corona, perfectly aligning with the festival’s coastal surf culture. All assets were designed in Illustrator to ensure scalability and consistency across multiple print applications.
