Utmost Co. runs on skate culture and streetwear, and my signature project there pulled a third thread through it, baseball. I designed a collection built on the World Series, a run of commemorative emblems from 1998 to 2019, each drawn in the visual language of its own year with Utmost worked into the mark. The World Series logo has changed shape with every era, and the collection reads as a walk through that history.
Each emblem was embroidered straight onto a limited run of New Era fitted caps, so the design lived on the exact object a baseball fan and a skater both already reach for. Matching each year meant studying how the World Series mark shifted across two decades, then rebuilding that feel with Utmost's own edge. The caps landed as collectibles, the spot where the two audiences actually overlap.
Outside the World Series run, I worked across Utmost's identity as a whole, clothing graphics, print for release parties, and the visual tone of its online and in-store campaigns. The job was holding the brand's skate roots and its current direction in one voice, piece to piece.
