About

I'm an Art Director and Graphic Designer, born in Colombia, raised between there and Virginia Beach, and now working out of New York. Skateboarding taught me to look at the everyday differently, finding design where most people don't. That's still exactly how I think.

I've designed brand activations, campaigns, and identities for clients including Corona, Modelo, the NFL, and apparel brands. I also run ATELIER, my own conceptual brand, where I take ideas from concept to finished product.

I lead with concept. The work I care about rewards a second look, with cultural commentary sitting just beneath a clean surface. At the core of all of it is a simple purpose: to create the things I wish existed.