Tasked with designing a large-scale trailer wrap that honored both Modelo’s heritage and University of Colorado’s identity by merging gold leaf patterns, the Modelo lion, and Buffaloes branding into a cohesive visual system. I measured the trailer’s dimensions and converted specifications to ensure precise panel placement and seamless wrapping across the vehicle’s complex surface areas.
Working with Modelo’s established brand assets, I integrated the CU logo while maintaining Modelo’s signature black and gold leaf aesthetic. The design incorporated a textured gold base wrap that transitioned into matte black panels featuring custom lockups of the oversized CU logo merged with Modelo branding. The activation debuted at CU’s 2025 season opener with supporting signage, inflatables, and event graphics.
