Atelier - Container Tee (Drop 01)

2026

Graphic Design / Art Direction

Fourteen original logos, all designed for this piece, cover a jersey barrier turned sticker-bombed surface. Each one reworks a recognizable brand language into something that belongs to the brand. A Mastercard lockup becomes Richmond, the McDonald's arches pair with Margiela, a Miu Miu play, a black market handshake, area code tags, and signage slogans pulled from the same world the barrier already lives in. The layout balances density against legibility so the eye keeps finding new ones.

For the campaign I directed and shot the imagery, handling styling, location, and the color treatment in post. The washed green and yellow grade drops the garment back into the street it references, so the barrier on the shirt and the city around it read as one continuous surface.