Fourteen original logos, all designed for this piece, cover a jersey barrier turned sticker-bombed surface. Each reworks a recognizable brand language into something that belongs to the ATELIER world. A Mastercard lockup becomes Richmond, the McDonald's arches pair with Margiela, alongside a Miu Miu play, a black market handshake, area code tags, and signage slogans pulled from the same world the barrier already lives in. The layout balances density against legibility, giving the eye something new to find each time.
For the campaign, I directed and shot the imagery, handling styling, location, and color treatment in post. The washed green and yellow grade drops the garment back into the street it references, making the barrier on the shirt and the city around it read as one continuous surface.
