The front graphic pairs a security camera with the line "We're always watching," designed to read like a live feed rather than a printed slogan. The type is set in a pixelated system typeface and locked to the camera's eyeline, sitting in the frame the way a status readout would, with the atelier mark tucked into the housing.
For the campaign I treated the promo image as a surveillance capture, building the UI in post. Timestamp, scan label, subject ID, and a detection box that crops into the print at full zoom. The overlay does the framing so the photograph stays untouched underneath.
The motion piece extends the same language. A dim CCTV monitor lights up and the system type follows the screen on, animating in character by character as the feed wakes. Built in After Effects, looped clean for the rollout.
