A three piece concept set built around Fugazi LA, rooted in the visual language of Cold War civil defense. In the 1950s, two radio frequencies carried every emergency announcement in the United States. Everything else went off the air. That system, its marks, its instructions, and its flat institutional voice, became the framework for the collection.
The first tee is a broadcast. A weatherman announcing world domination with the calm of a routine forecast while the map behind him breaks apart into static. The temperature reading doubles as the brand's own address on Canal Street.
The second is the real CONELRAD emblem once printed on American radio dials, with the wordmark swapped and the instruction reversed. The original told listeners to tune in. This one tells them to tune everything else out. The third borrows from wartime safety pamphlets, a figure staring into the sky at something happening, with the only guidance the era ever really offered underneath him.
