Executed the full physical rollout of a Steve Madden campaign led by Love Island's JaNa Craig, translating an established "Forget Romance, I'm the Main Event" direction across seven distinct touchpoints in one room.
Satin ribbon tied into place settings, a printed dinner menu, two matchbook colorways, framed and mirrored wall pieces reading lines like "Cupid Could Never" and "He's Irrelevant," and tagged pillows worked into the lounge seating all carried the same rounded, outlined script and red and mauve palette, holding the system tight enough that a matchbook on one side of the room and a wall decal on the other still read as one hand.
The result was a room that photographed as one continuous idea rather than a list of separate deliverables, each object small enough that guests picked it up and engaged with it without being prompted to.
