Tasked with designing the logo for Memi’s, an Egyptian-themed restaurant named in honor of the client’s mother, I developed a logo that embodies cultural authenticity and elegance. The black-and-white design emphasizes simplicity and versatility, ensuring the logo remains impactful across various applications.
The central focus is a script-style font that exudes a sense of sophistication and fluidity, symbolizing the warmth and approachability of the restaurant. Below, the inclusion of Arabic script serves as a direct nod to the restaurant’s cultural heritage, grounding the design in tradition while bridging it with modern aesthetics.
