Tasked with designing the logo for Memi's, an Egyptian-themed restaurant named in honor of the client's mother, I drew a wordmark meant to feel like it came from a hand rather than a type library. The lettering follows a brush logic, heavy through the downstrokes and thin where the letters connect. The apostrophe is cut as a flame, a small nod to the kitchen and the only piece of punctuation doing more than punctuating.
Arabic script sits beneath the name, with a wide curved stroke running underneath both languages like a serving dish, bringing them into one shape rather than treating the Arabic as a caption. The black-and-white system was built to hold at menu size and scale cleanly onto the exterior signage. On the building, the mark runs vertically down a black blade sign, with the Arabic at the base and lit at dusk, that's the version that counts.
