LA Sparks: 30th Season Commemorative Jacket

2026

Graphic Design / Art Direction

Commissioned through 91+9 Agency on behalf of the Los Angeles Sparks to design varsity jackets for their 30th season celebration, a landmark commemorative game at Crypto.com Arena honoring franchise legends.

The palette was rooted in the Sparks' purple, gold, and teal, but the approach varied across each concept. The first two played closer to classic varsity tradition. The third leaned into the geometric color blocking that defined 90s sportswear, the bold paneling and contrasting sections that were all over Starter jackets and NBA gear during the era the Sparks were founded in. For a 30th anniversary celebrating the team's origins, it felt right to pull from the visual language of that exact moment.

The project was ultimately awarded to celebrity designer Jeff Hamilton before production. The work never made it to fabric. But it was made the same way it would have been had it.