The front graphic pairs a security camera with the line "We're always watching," designed to read like a live feed rather than a printed slogan. The type is set in a pixelated system typeface and locked to the camera's eyeline, sitting in the frame like a status readout, with the ATELIER mark tucked into the housing.
For the campaign, I treated the promo image as a surveillance capture, building the interface in post. Timestamp, scan label, subject ID, and a detection box frame the subject, with the box extending into the garment print at full zoom. The overlay carries the framing, leaving the photograph underneath untouched.
The motion piece extends the same language. A dim CCTV monitor lights up, then the system type follows the screen on, animating character by character as the feed wakes. Built in After Effects and looped cleanly for the rollout.
