Brand Transmutation

In a captivating experiment fueled by the creative potential of Adobe Illustrator, I explored the transformative power of design on our emotional connection to brands.

The objective was to reimagine a collection of prominent brand logos, leveraging design as a catalyst for transformative impact. Delving deep into the intricacies of each brand's visual identity, I crafted captivating reinterpretations that would elicit a fresh and emotional connection with their audience.

The process involved extensive attention to detail, strategic consideration of color palettes, thoughtful selection of fonts, and precise adjustments to spacing. The results were nothing short of breathtaking, revealing the profound impact that a redesigned logo can have on our perception and affinity for a brand.

Created by Mateo Smith

Executed by Mario Smith-Mena