Badwill

In my latest endeavor in brand identity, I took on the challenge of redefining the essence of 'Badwill', a bold spin-off from the well-established Goodwill brand. My mission was to reimagine the brand's visual identity, crafting a logo and implementing a slogan that encapsulates its essence. Drawing inspiration from the mantra 'Sometimes a little rebellion is what the world needs', I strategically infused my designs with cunningness and defiance, positioning Badwill as a standout player in the fashion industry.

My approach reflected an ethos of rebellion, challenging conventional norms while maintaining a sense of intrigue and purpose. Through logo redesign and the development of an evocative slogan, I successfully cultivated a brand persona that defies expectations and forges its own distinct path.